If you’re a business that operates in a specific local geography – whether it’s a small town, a large city, or even a wider geographic region, how are your customers finding you? Chances are, it’s not through the Yellow Pages! Gone are the days when consumers open that big yellow book (or the local telephone company’s equivalent) to look for a plumber, an electrician, an accountant or a lawyer. Instead, consumers are increasingly turning to the internet to find local service providers. In fact, over 50% of consumers tell us that the internet is their number one source for finding local businesses. And that number is growing every day.

THE COST OF ADVERTISING

How much money are you spending on traditional advertising? We’re talking about the trusty Yellow Pages, the newspaper, coupon packs that are mailed to houses in your area, and similar offline strategies. Are you spending money on radio and cable TV advertising? If so, you know how the cost of these methods can add up. And, we would be willing to bet that most businesses that are using these strategies find it hard to quantify exactly how much business they’re getting as a result of their investment.

There’s a very good chance that you have competitors who are spending a fraction of what you’re spending, yet they are getting more business on a daily basis. Why? Because they are putting their resources where your customers are…online. Searching Google. Searching Yahoo, Bing and Ask. Using social media to generate “buzz” about their businesses.

HOW DERRJONES CAN HELP

DerrJones helps local businesses get more customers from the internet. Sounds simple, doesn’t it? You might be thinking, “I’m already on the internet. I have a website.” Reminds us of the Field of Dreams…if you build it, they will come. But unfortunately, online marketing doesn’t work that way. Chances are, if you build it without knowing what the search engines are really looking for, no one will come, because no one can find you!

Maybe you’ve been lucky. In some markets, Google is starved for good local search results to display to their customers. So they scour the web looking for local businesses they can list when a local consumer comes calling. These accidental Google Places rankings are getting harder to maintain as your competitors get smarter. How does your listing compare? Do you have reviews and citations? Photos and video? Have you even claimed your listing?

Here’s the truth about how internet marketing works: No one is looking for you or your business. Let’s go over that again, because it’s critically important: No one is searching for you, or your business online. Most people don’t enter a Google search with the name of a business in mind. So getting found is dependent upon other things.

We specialize in those other things…

THE SERVICES WE PROVIDE

Yes, we could “wow” you with our technical jargon…SEO, SMS…but what you need to know is this:

• We get you found. Think keyword research, backlinks, indexing, content generation along with other traffic building strategies.
• We manage your online reputation.
• We manage Google Places for your business.
• We develop and implement online advertising campaigns (PPC).
• We put Social Media to work for you.
• We implement cutting edge strategies where cell phones interact with your business.
• And yes, if you don’t have a website, we can build one for you.

Take a look around and find out how we can help you grow your business.